Data-Driven Category Management
Offer expertise in leveraging data analytics to optimize e-commerce operations and category management. I utilize data to identify consumer preferences, analyze product performance, and optimize pricing, assortment, and inventory management strategies. My goal is to help clients maximize sales and profitability in the competitive e-commerce landscape.
My Category Management Services include:
✅ Consumer Insights & Buying Behavior Analysis
Understanding customer preferences, seasonal trends, and purchasing patterns to optimize product offerings.
✅ Product Performance Analytics
Evaluating sales, margins, and turnover rates to determine which products drive the most value.
✅ Assortment Optimization
Balancing product variety and inventory levels to meet customer demand while minimizing stock risks.
✅ Pricing & Promotional Strategy
Using data-driven pricing models and promotional insights to enhance competitiveness and profitability.
✅ Inventory & Demand Forecasting
Predicting demand fluctuations to improve stock availability and reduce overstock or stock-outs.
✅ Competitive Benchmarking
Analyzing competitor pricing, product selection, and promotions to refine category strategies.
✅ eCommerce Platform Analytics
Leveraging Shopify, Google Analytics, and marketplace data to track category performance and customer engagement.
✅ Merchandising & Placement Optimization
Identifying the best product placement strategies to boost visibility and sales conversions.
✅ Performance Dashboards & Reporting
Creating custom Power BI dashboards for real-time monitoring of key category metrics.
✅ International Category Management
Applying German, English, and Japanese market insights to develop category strategies for global expansion.
​​
Let’s use data to drive smarter category decisions and grow your e-commerce business!